THE LUNO LIFESTYLE

Redefining How People Experience the Outdoors

DRIVE. CAMP. EXPLORE.

At Luno, we believe that camping should be easy, comfortable, safe, and accessible. We’re on a mission to get more people outside, comfortably, through thoughtfully designed vehicle-based camping gear.

A scenic view of a mountain covered in patches of snow, surrounded by a dense forest of pine trees. Warm sunlight illuminates the tops of the trees, and the sky above is clear and blue with a soft, golden light suggesting early morning or late afternoon.

We’re a team of engineers and creatives based in Bend, OR.

At Luno, work and play tend to be the same thing. We love an early-morning surf as much as we love late nights dreaming up new ideas. As product designers and everyday adventurers, we’re driven to create better experiences for people in the outdoors. We’re based in Bend — an incredible hub for car camping.

our gear enables you to camp

Our gear enables you to camp comfortably out of your rig.

So, after one too many restless, cold, and uncomfortable nights sleeping in the back of our SUVs, we decided it was time for a change. We set out to solve the car-camping problem by focusing on user-oriented solutions, precision design, and durable materials for above-average abuse.

Browse Gear

How We Got Started

2017
Two snowboarders descend a snowy slope against a clear blue sky. Both wear helmets and winter gear, carving through the snow at an angle. The image captures motion and the expanse of the snowy terrain.
Luno Founder, Pete Ducato, takes a snowboarding trip to Mammoth Lakes, CA. While (uncomfortably) sleeping in his car on a camping mat, he realizes there has to be a better way to sleep in your car.
2018
how we got started papers
Pete Ducato (Founder) & Sarah Van Berkum (Co-Founder) meet in Venice, CA for wine to discuss new business opportunity.
2019
A person in a blue patterned cap and jeans, kneeling on a carpeted floor, examines fabric laid out in front of them. They are holding a fabric sheet with one hand and looking at a folder with fabric swatches. A black camera and camera strap lie nearby.
Testing early prototypes of the Luno Air Mattress at our first office in Santa Barbara, CA.
2020
unloading truck
Our first truckload of inventory arrives in Ventura, CA. This was when the Luno Team was shipping all orders ourselves!
2020
A group of people stands around the open trunk of a white SUV, parked under two black tents with the logo "Luno Life" and the slogan "Drive. Camp. Explore." in a grassy outdoor area with forest in the background.
Luno attends their first trade show. Pictured here is our first Luno Air Mattress design, original logo, and first-hire, Allie Vaughan.
2021
A white camper van with its front doors open, revealing an interior with bedding. A gray cap and an orange sleeping bag are placed on the front passenger seat. The van is parked in a wooded area with green trees and shrubs in the background.
Luno begins making products for Vans. Pictured here is our top-rated AIR Van Front Cab Mattress.
2022
how we got started mountain truck mattress
Luno begins making products for Trucks. Pictured here is our award-winning AIR Truck Bed Air Mattress.
2022
A group of people sit around a campfire in a wooded area with tall trees. They are camping near a white camper van. Chairs, camping equipment, and coolers are scattered around, and some people wear hats and jackets, suggesting a cool day.
Luno continues to grow as a team! Pictured here is part of our team on a trip to Post Pile Campground on the Crooked River in Oregon.
2023
how we got started mountain
Luno moves from Santa Barbara, CA and officially claims Bend, OR as our new home!

GIVING BACK

Each year, we commit to donating 3% of profits each year with the goal of supporting environmental stewardship and access to the outdoors.

masked landscape

Promoting Environmental Stewardship

Acknowledging business’ responsibility to care for the environment, a portion of annual profits will be donated to an environmentally-focused non-profit.

Increasing Access to the Outdoors

Aligning with our core value of “Adventure for Everyone,” Luno values equitable access to the outdoors. In recognition of this, we direct a portion of annual profit to support non-profits whose mission is to promote access to the outdoors.

In-Kind Donations

We recognize the potential that our gear has in making adventure more accessible to all. With this in mind, we will allocate a portion of annual profits towards donating Luno gear to non-profits across the nation who can use it to support this value.

A group of people ride adaptive hand cycles on a paved path surrounded by trees and a grassy area on a sunny day. The cyclists are wearing helmets, and one of them is glancing back and smiling at the camera.

Luno team members taking some adaptive bikes out for a spin with Oregon Adaptive Sports, one of our local non-profit partners.

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Luno team members with OAS Board President, Scott Taylor, at OAS’s biggest fundraiser of the year, Ski For All.

A woman covering her mouth in surprise holds a dog's leash while standing beside a car with its door open. A smiling man wearing a striped sweater and cap holds a packaged item labeled "LUNO" in front of a backdrop with logos. A dog lies on the floor.

CEO, Peter Ducato, presents Luno Air Mattress — Kirby Subaru of Ventura gifted a car to a homeless woman who jumped into action to help a man who got into a car accident.

Being a business that strives for the betterment of people and the planet, our goal is to become a certified B-Corp by 2030.

OUR COMPANY GPS

To be a radically responsible business that keeps the betterment of people and planet as our driving force.

Adventure for Everyone

We empower individuals to confidently experience the beauty of nature from the comfort of their own vehicle.

A group of people silhouetted against a sunset sky stand on a rocky peak with their hands raised in celebration. The sky has soft shades of orange and blue, and the outline of distant mountains is visible below.

Empower Others

We welcome newcomers to the outdoors with easy-to-love products, helpful customer service, and empowering content.

empower other

Experience-based Gear

With a focus on craftsmanship, durability, and functionality, our gear is built for a lifetime of adventure.

View from the back of a vehicle showing a person's legs in a sleeping bag, looking out at a campsite. The campsite includes a van, folding chairs, a table with supplies, and a cooler. The surrounding area has trees and a mountainous landscape.

Act Responsibly & Thoughtfully

We prioritize the health of the environment, plant, and communities – minimizing waste, using sustainable materials, and giving back.

act responsibly and thoughtfully

We’re a driven team of professional product designers, creatives, and passionate outdoor enthusiasts.