LAUNCH WITH LUNO
PROJECT
NEW ZEALAND
Become the first to sleep on our
newest unreleased mattress.
APPLICATIONS CLOSE SEPT 2026
THE EXPEDITION
WHAT IS PROJECT NEW ZEALAND?
Before our newest mattress launches to the public, we want to see it where it belongs—in the wild.
So we're inviting one adventurer to join us for an unforgettable expedition across Iceland. Together, we'll put the new mattress through its paces, capture its story, and inspire the next generation of vehicle campers.
Whether you're an experienced creator or simply someone with a passion for adventure, we're looking for authenticity over audience size.
WHAT'S INCLUDED
THE ULTIMATE ADVENTURE PACKAGE
Roundtrip airfare to New Zealand
Rental vehicle for the expedition
Exclusive access to Luno's unreleased mattress
Adventure itinerary and challenges
$500 ramp visa card for food and fun
Featured across Luno's website, social channels, and marketing
OUR PHILOSOPHY
WHY WE'RE DOING THIS
At Luno, we believe the best products aren't created in a boardroom.
They're shaped by real adventures.
Project New Zealand is your chance to help us launch the newest evolution of vehicle camping while proving that the best stories come from ordinary people saying yes to extraordinary experiences.
Instead of hiring a celebrity, we're inviting someone from our own community to join the journey.
MAYBE THAT'S YOU?
IS THIS YOU?
WHO WE'RE LOOKING FOR
Passionate about adventure
Excited to explore new places
Creative and authentic
Comfortable being themselves on camera
Curious, positive, and adaptable
Ready to represent the Luno community
IF THAT SOUNDS LIKE YOU, APPLY.
Applicants must:
✔ Be at least 23 years old
✔ Be a U.S. resident
✔ Have a valid passport and driver's license for two years
✔ Be comfortable appearing in photo and video content
Previous content creation experience is a bonus—but it's not required.
HOW TO APPLY
01
RECORD A VIDEO
Record a video that's 60 seconds or less.
02
TELL US ABOUT YOU
Who you are. Why you love adventure. Why you want to explore New Zealand. Why you should help launch Luno's newest mattress. What makes you the perfect person for this trip.
03
SUBMIT YOUR APPLICATION
Complete the application and upload your video before end of October 15, 2026.
Apply Now
THE MISSION LOG
THE ADVENTURE DOESN'T END THERE
During the expedition, you'll complete a series of optional "Luno Missions"—adventure challenges designed to make the trip even more unforgettable.
Sleep Beneath the Southern Stars
Wake Up Somewhere Epic
Chase a Waterfall
Meet a Local
Taste New Zealand
Help introduce Luno to fellow travelers
FAQS
Is this a giveaway?
Yes—but it's also an opportunity to help launch one of our biggest products yet. We're selecting one person to join us in Iceland as part of our product launch.
Do I need a large social media following?
Not at all. We're choosing based on personality, creativity, authenticity, and enthusiasm—not follower count.
Can I bring someone?
No. This is a solo expedition alongside the Luno team.
What kind of content will I create?
You'll help document the journey through photos and videos alongside the Luno team.
When will the winner be announced?
The winner will be selected and contacted by the end of October.
THIS COULD BE YOUR NEXT ADVENTURE
PROJECT
NEW ZEALAND
One application could take you from your driveway to New Zealand.
APPLICATIONS CLOSE OCTOBER 15TH, 2026
