LAUNCH WITH LUNO
PROJECT
ICELAND
Become the first to sleep on our
newest unreleased mattress.
APPLICATIONS CLOSE SEPT 2026
THE EXPEDITION
WHAT IS PROJECT ICELAND?
Before our newest mattress launches to the public, we want to see it where it belongs—in the wild.
So we're inviting one adventurer to join us for an unforgettable expedition across Iceland. Together, we'll put the new mattress through its paces, capture its story, and inspire the next generation of vehicle campers.
Whether you're an experienced creator or simply someone with a passion for adventure, we're looking for authenticity over audience size.
WHAT'S INCLUDED
THE ULTIMATE ADVENTURE PACKAGE
Roundtrip airfare to Iceland
Rental vehicle for the expedition
Exclusive access to Luno's unreleased mattress
Adventure itinerary and challenges
$500 ramp visa card for food and fun
Featured across Luno's website, social channels, and marketing
OUR PHILOSOPHY
WHY WE'RE DOING THIS
At Luno, we believe the best products aren't created in a boardroom.
They're shaped by real adventures.
Project Iceland is your chance to help us launch the newest evolution of vehicle camping while proving that the best stories come from ordinary people saying yes to extraordinary experiences.
Instead of hiring a celebrity, we're inviting someone from our own community to join the journey.
MAYBE THAT'S YOU?
IS THIS YOU?
WHO WE'RE LOOKING FOR
Passionate about adventure
Excited to explore new places
Creative and authentic
Comfortable being themselves on camera
Curious, positive, and adaptable
Ready to represent the Luno community
IF THAT SOUNDS LIKE YOU, APPLY.
Applicants must:
✔ Be at least 18 years old
✔ Be a U.S. resident
✔ Have a valid passport
✔ Be available to travel during the second week of October
✔ Be comfortable appearing in photo and video content
Previous content creation experience is a bonus—but it's not required.
HOW TO APPLY
01
RECORD A VIDEO
Record a video that's 60 seconds or less.
02
TELL US ABOUT YOU
Who you are. Why you love adventure. Why you want to explore Iceland. Why you should help launch Luno's newest mattress. What makes you the perfect person for this trip.
03
SUBMIT YOUR APPLICATION
Complete the application and upload your video before September 2026.
Apply Now
THE MISSION LOG
THE ADVENTURE DOESN'T END THERE
During the expedition, you'll complete a series of optional "Luno Missions"—adventure challenges designed to make the trip even more unforgettable.
Camp beneath the Northern Lights
Photograph the iconic Icelandic waterfalls
Hike to breathtaking viewpoints
Meet locals and learn about Icelandic culture
Try famous Icelandic foods
Help introduce Luno to fellow travelers
FAQS
Is this a giveaway?
Yes—but it's also an opportunity to help launch one of our biggest products yet. We're selecting one person to join us in Iceland as part of our product launch.
Do I need a large social media following?
Not at all. We're choosing based on personality, creativity, authenticity, and enthusiasm—not follower count.
Can I bring someone?
No. This is a solo expedition alongside the Luno team.
What kind of content will I create?
You'll help document the journey through photos and videos alongside the Luno team.
When will the winner be announced?
The winner will be selected and contacted by the end of September.
THIS COULD BE YOUR NEXT ADVENTURE
PROJECT
ICELAND
One application could take you from your driveway to Iceland.
APPLICATIONS CLOSE SEPT 2026
