Roadmap to Responsibility: Fall 2026 Newsletter
Fall 2026 Newsletter
Welcome to Luno’s Roadmap to Responsibility newsletter, where we’ll share highlights of our journey towards a business dedicated to helping people and the planet. In this edition, we’re learning about how a Luno team member put their Volunteer Time Off to use, a new upcycling initiative in Project ReRoam, and how to support your local bee populations!
Project ReRoam Quarterly Progress Tracker
Pounds of Waste Saved from the Landfill: 5,659 lbs 🤯
Number of Products Designed Using Luno Upcycled Materials: 16 🎉
Volunteer Time Off
Luno employees receive 30 hours of Volunteer Time Off each year (on top of their regular PTO) to spend giving back to their communities in whatever way feels meaningful to them. This summer, our CFO Ashley put hers to good use as a chaperone at her daughter Harriet's first-ever class campout at L.L. Stub Stewart State Park in Northwestern Oregon. Forty-five first graders, a fire-starting lesson, and a closing circle where the kids thanked the land and made a promise to take care of it… Harriet's word to describe the trip? “Unforgettable”.
(And yes – Ashley came prepared in full Luno gear. She even lent a few AIR+FOAM Pro Mattresses to fellow parents, one of whom packed up on Sunday morning declaring she'd "woken up without a sore back or shoulder" and was "totally sold on Luno." We'll take it. 🙌)
We believe that people who are connected to the outdoors and to their communities bring something special to the work they do. VTO is one small way we try to support that.
Project ReRoam: Reducing Waste on Both Ends of the Product Life Cycle
When we launched Project ReRoam three years ago, we started small – a handful of upcycled products, handcrafted 13 miles from our HQ by the team at Tailgate Industries in Bend. Since then, we've diverted over 5,650 pounds of material from the landfill and grown a line of gear that the Luno team is proud of.
This summer, we celebrated ReRoam's third birthday with a limited drop of new products – all handcrafted at our HQ using Luno materials we'd never upcycled before. It was a milestone worth celebrating, and the positive response from the Luno community made it even better.
This month, we're hitting another new milestone: the first batch of ReRoam products made at our overseas manufacturing partners has arrived. The Dog Bowl and Trunk Tote are the first products to come out of this expanded program, both crafted from excess mattress scraps and materials that didn't pass factory quality control. In other words, materials that would have otherwise gone to waste.
By partnering with our manufacturers overseas, we're now tackling waste on both ends of the production cycle – not just when a mattress comes back to us here in Bend, but before it ever leaves the factory.
More styles are in the works. For now, go check out the Dog Bowl and Trunk Tote – and thank you, as always, for supporting ReRoam!
Meet Zak, Luno’s Chief Marketing Officer and Beekeeping Extraordinaire
At Luno, we're lucky to have a team full of people who bring curiosity and care for the natural world to the table. This month, we're sitting down with Zak, our Chief Marketing Officer and an avid beekeeper. We asked him about his hive, what he's learned, and what the rest of us can do to help the bees!
Q: Can you give us an overview of your current beekeeping operations?
It's been a good year for my bees, and I currently have a small but strong Italian colony with a great queen and around 45,000 bees. I will split them to start growing my next colony in the spring.
Initially, I got interested in beekeeping as a small way to support local pollination and to do something good for our planet.
Q: What is your favorite part about beekeeping?
There is a lot to love about beekeeping, but I'm also learning so much from them. The first question I often get asked is if we get honey. A single worker honey bee produces only about 1/12th of a teaspoon of honey in its entire life, so honestly, honey is such a small part of the big picture and is really just a bonus. I think of it as sorta a handshake at the end of a long season of keeping. It's as if the bees are like, "You helped keep us alive; here is a little honey for you."
Q: What is the hardest part about beekeeping?
Varroa mites have been killing up to 62% of bees - this is the most important part of beekeeping. My main job is keeping mites away and treating them so the bees don't all die.
Q: How can we help support local pollinators?
Please leave the dandelions and don't spray weed killer. Dandelions are a critical food for bees, and if they land on one that has been sprayed, they die.
Put up a no-spray sign on your property - almost all public roads are sprayed with pesticides that kill all pollinators. Call your county and ask them not to spray your street, and put up signs so when they come by, maybe they'll stop spraying near your house. U.S. honeybee colony losses regularly reach 40% to 60% due in part to toxic neonicotinoid pesticides. Combine this with the mites, and there is a slim chance of survival.
Please plant flowers - bees really like lavender, and it's an easy plant to keep alive.
If you have honey bees in your area (around your garden), give them a little water dish. They have long days, and if you have a little dish with some rocks they can hold on to, they'd love to stop for a drink so they don't have to fly all the way to the local river or lake.
Thank You!
Thanks for joining us on this pit stop on our Roadmap to Responsibility! If you have any questions or ideas for things you’d like to see from Luno’s journey towards being a business dedicated to improving people and the planet, send us a message at hello@lunolife.com.

