Introducing Project New Zealand
Introducing Project New Zealand: We're Sending One Adventurer to Help Us Launch Our Newest Mattress
At Luno, we believe the best products come from actually being in the environment in which they are used. So instead of hiring a celebrity to launch our newest mattress, we're inviting someone from our own community to do it with us.
We're excited to announce Project New Zealand, a first-of-its-kind expedition where we'll send one member of our community across New Zealand to help us test and tell the story of our newest, unreleased mattress before it ever reaches the public.
This isn't a polished ad campaign. It's a real trip, in a real vehicle, with a real person putting our newest design through its paces in the places it was built for.
What We're Offering
We want this trip to be unforgettable, so we're covering the whole experience. Our selected adventurer will receive round-trip airfare to New Zealand, a rental vehicle for the length of the expedition, early access to our newest unreleased mattress, a curated adventure itinerary, a $500 card for food and fun along the way, and a featured spot across our website, social channels, and marketing.
Throughout the trip, we're also inviting our adventurer to take on a series of optional "Luno Missions," things like take try a new food, climb a mountain, chase a waterfall, and meeting locals along the way. These are just for fun, but they're a big part of what will make this trip one to remember.
Why We're Doing This
We didn't want our next launch to be another scripted campaign. We wanted it to come from someone who genuinely loves adventure and vehicle camping as much as we do. That's why we're looking for authenticity over audience size. Someone who's curious, adaptable, comfortable being themselves on camera, and excited to represent the Luno community on the road. If you are someone who's been dreaming about their big break and making the leap into content creation, this trip could be just that.
Who We're Looking For
We're open to applicants with or without content creation experience. What matters most to us is passion for adventure and a willingness to explore something new. To apply, you'll need to be at least 23 years old, a U.S. resident, hold a valid passport and driver's license for at least two years, and be comfortable appearing in photo and video content.
How to Apply
We're asking applicants to record a video, 60 seconds or less, telling us who they are, why they love adventure, why they want to explore New Zealand, and why they'd be the right person to help us launch our newest mattress.
You can find the full application, official rules, and eligibility details on our Project New Zealand page.
We can't wait to see who joins us on this one.
A Few Quick Questions
Is this a giveaway?
Sort of — but it's more than that. We're selecting one person to join us in New Zealand as part of launching one of our biggest products yet.
Do I need a big social following to apply?
Not at all. We're choosing based on personality, creativity, authenticity, and enthusiasm, not follower counts.
Can I bring someone with me?
This one's a solo trip — you'll be exploring alongside the Luno team.
What will I actually be doing content-wise?
You'll help us document the journey through photos and video as we go.
When will we announce the winner?
We'll be selecting and reaching out to our adventurer by October's end. Applications close October 15, 2026.
