Roadmap to Responsibility: Fall 2025

Welcome to Luno’s Roadmap to Responsibility newsletter, where we’ll share highlights of our journey towards a business dedicated to helping people and the planet. 

“Act Responsibly & Thoughtfully”: Living a Luno Core Value in the Design Room

At Luno, one of our guiding core values is to “act responsibly and thoughtfully.” This principle shapes the way we work, design, and interact with the world around us. To see how this value comes to life in our product development process, we sat down with Lillian Simon, Luno’s Product Development Associate, who embodies this value both personally and professionally.

Lillian lives her daily life conscious of her impact on the environment. Whether she’s carrying a reusable mug, repurposing glass jars instead of purchasing plastic tupperware, or DIY-ing beeswax wraps, acting responsibly and thoughtfully is second nature to her. Out on the trail, she’s just as intentional; she avoids picking wildflowers, stays on marked paths, doesn’t disturb rocks or natural features, and makes it a habit to pack out any trash she finds. This mindset directly influences the way she approaches product design at Luno.

“When we kick off a new product, one of the first things we do is create a project brief to guide the development process,” says Lillian. “I always make sure we include a focus on the end-of-life of the product. It’s important to me that we design with longevity in mind and look for ways to make products repairable from the start.”

A great example of this is the head support bridge technology found in our AIR+FOAM Pro and AIR Pro mattresses. Instead of using a plastic buckle to secure the webbing, the team chose a G-hook. “Peter (Luno’s Founder and CEO) brought up a great point – a buckle is more prone to breaking and harder to repair, while the metal G-hook is built to last a lifetime, and easier to fix if something happens to the webbing.”

Lillian and the product team also take a thoughtful approach to prototyping. “Whenever we can, we prototype in-house to cut down on shipments between us and our suppliers,” she explains. “It helps us reduce transportation-related emissions and lets us work out design issues early, so we need fewer sample rounds overall.”

But Lillian’s commitment to responsible design doesn’t end when a product ships. She collaborates closely with the customer success team to troubleshoot gear issues and support customers in making repairs. From filming step-by-step repair videos to hand-sewing extra materials for unique fixes, Lillian is deeply involved in helping keep Luno gear in use and out of landfills.

Through every stage of the design process, Lillian exemplifies what it means to act responsibly and thoughtfully. Her approach is a powerful reminder that even small decisions, whether it’s swapping a buckle or reusing a jar, can have a meaningful impact.

Car[e] Camping Partner Spotlight: Vámonos Outside

We’re proud to support Vámonos Outside as a part of our 2025 Car[e] Camping program. 

Vámonos Outside’s mission is to connect the local Latine/BIPOC community to the outdoors in Central Oregon. To learn more about their impact and get a closer look at their work, check out this interview with Wesley Heredia, Vámonos Outside's Program Manager.

1. What is your role at Vámonos Outside? - I am a Program Manager with Vámonos Outside. I primarily lead our teen programs, but like many on a small team, I wear a lot of other hats too. That includes supporting events, mentoring youth, and helping build partnerships in the community.

2. How long have you worked there for? - I have been with Vámonos Outside since 2021, and it has been an incredibly meaningful experience to grow alongside the organization and community.

3. What is your favorite part of working at Vámonos Outside / Do you have a favorite memory of Vámonos Outside? - My favorite part is seeing the joy and confidence that youth gain through our programs. One of my favorite memories is seeing past participants come back as volunteers. That is when you know our programs are helping build the kind of community we want to see in the outdoors. It shows the long term impact of our work and how it creates a cycle of support and leadership.

4. Why is Vámonos Outside important to the Central Oregon community? - We create spaces where youth and families can feel supported and empowered in the outdoors. These are places where they can grow as individuals, try new things, and make new connections. These experiences help foster a sense of belonging and confidence that extends into all areas of life.

5. How can people get involved if they want to support Vámonos Outside? - There are many ways to get involved. You can volunteer, donate to support our programs, partner on projects, invite us to events or fundraisers, or help spread the word. We also encourage people to share our information with outdoor brands and organizations that share our values. Every action helps us grow our impact.

To learn more about Luno’s Car[e] Camping initiative, visit our website here. To learn more about Vámonos Outside, visit their website here. 

Happy 2nd Birthday, Project ReRoam!

In August 2023, we launched Project ReRoam – our upcycling initiative that transforms the rare defective mattress into new, functional gear. From gear totes and dog bowls to ground mats and beyond, we’ve already diverted 4,321 pounds of material from landfills. That’s nearly the weight of a Toyota 4Runner!

Now, as we celebrate Project ReRoam’s 2nd anniversary, we’re thrilled to share the next chapter in our efforts to eliminate waste. 

Currently, all ReRoam gear is handcrafted just 13 miles from our HQ by Tailgate Industries in Bend, Oregon. When a defective mattress gets returned to our HQ, Tailgate picks up the materials and upcycles them into the ReRoam products you know and love.

Starting in late 2025, we’ll be expanding our upcycling efforts by partnering with our overseas manufacturers. These partners will begin creating ReRoam gear using excess mattress material scraps and mattresses that didn’t pass quality control inspections. This ensures that these materials are repurposed, not wasted.

With this expanded initiative, we’re proud to be tackling waste on both ends of the production cycle.Thank you for supporting Project ReRoam. Here’s to more innovation and less waste!

Thank You!

Thanks for joining us on this pit stop on our Roadmap to Responsibility! If you have any questions or ideas for things you’d like to see from Luno’s journey towards being a business dedicated to improving people and the planet, send us a message at hello@lunolife.com.